Client
The Client is a startup that develops apps and games in VR and AR formats. It collaborates with multiple brands, such as Coca-Cola, T-Mobile, Orange, or Samsung. Mainly known for its collaboration with the Smithsonian Institution, NASA, and the American Museum of Natural History in New York City.
Project
During the Coronavirus pandemic, the Client drafted a request on behalf of the U.S. government to train medical personnel in the USA. The purpose of the training is to improve the safety of physicians, and to consolidate knowledge on the use of protective equipment (medical masks, etc.)
Goals
Our goal was to make the national and regional media aware of the project. Working in express mode, we faced hardships in attracting press during this trying and uncertain time.
How was it accomplished?
Ideas
We focused on news relevance in the media landscape. He highlighted the company’s superior expertise, and pointed out the impressive history of collaboration with American institutions.
Context
Equipped with the commentary of the medical community expert, we alerted the wider public to the issue in question.
Campaign progress
Through careful selection of media outlets and personal communication with the reporters, we managed to draw interest of mainstream news and medical media. Information on the Client’s application appeared across online media, as well as in print – the business press and numerous regional publications across the country.