Client
IEC Telecom Group is one of the world’s leading providers of network communications solutions. Known for delivering high quality satellite technology to customers for 20+ years.
IEC Telecom provides efficient voice and data transmission, its biggest advantage over the competitors. The company offers an extensive set of system integration tools, system products and network services, providing an end-to-end solution for the company’s each and every customer. Through solutions implemented in Europe, Africa, the Middle East and Asia, IEC Telecom’s domain expertise covers the humanitarian, energy, government, corporate and media industries.
GOALS
Campaign’s main objective is to boost the brand visibility, along with establishing the Client’s credibility among the field professionals.
STRATEGY:
A strategic communication campaign was conducted to boost the brand awareness along with its key solutions:
- Dedicated media campaign and PR support at key industry events in the Client’s field
- Company management positioning and Company’s personal brand
- Extensive advertising campaign in the media (Press office in English and Arabic)
- Brand monitoring and analysis
RESULTS:
- Periodic and persistent promotion in the UAE and regional media
- Successful launch of the Company’s key solutions at two industry-leading events, with coverage in 50+ print and online media outlets.
- Positioning of IEC Telecom management as industry’s forward thinkers through their involvement on key issues in energy and humanitarian sectors.